CASE STUDY
Mental Health in Junior Doctors
A team of researchers at the University of Birmingham commissioned us to create a short documentary telling the story behind their research findings about the mental health and working cultures of NHS junior doctors.
Deliverables
10 minute impact film
Social media cut
Impact strategy
Results
In a closing statement on the project, the study's principal investigator shared to an audience of over 200 NHS workers, policy makers, and academics that the film's impact had surpassed any research paper.
Over 50,000 film views within 48 hours of publication from original audience of 600.
Shared on official channels by NHS Employers, British Psychological Society & more.
Published as part of British Psychological Society's CIPR award-winning Fund NHS Hubs campaign.
Engaged influencers such as BAFTA-winning writer Dr Adam Kay to share final film.
How we got there
We spent time understanding the research findings in order to understand them and identify the best person to represent them on camera. We worked closely with the impact film’s protagonist, Charlotte, to understand what she was and wasn’t comfortable with leading up to the shoot. This helped us to craft an authentic story that hit the key messaging points. Along the way, the client also had the chance to provide feedback before and after the shoot, as well as during the edit.
Key client stakeholders and Charlotte were also involved along the way as we devised our impact strategy. We involved press, charities, and influential figures among the client’s target audience.
